Search engine optimization(SEO)
what is seo?
SEO (Search Engine Optimization) is the process of optimizing your website to rank higher in search engine results, increasing both the quantity and quality of traffic organically.
why seo matters for business?
Without SEO, your website is like a shop hidden in a desert—no matter how good your services are, no one will find you. SEO helps your business appear where your customers are searching: on Google.
THREE TYPES FOR SEO
1.ON-PAGE SEO.
On-page SEO focuses on optimizing the content and HTML source code of your individual pages.
Key elements include:
Keyword placement
Meta titles and descriptions
Header tags (H1, H2…)
Image alt texts
Internal linking
User-friendly URLs
Why it matters:
This helps search engines understand what your page is about, making it easier to rank for relevant search queries.
ssl certificate(chenk the htttps)s=secured
redierection ( cancel https:// in url added www.)
2.off-page seo
Off-page SEO refers to actions taken outside of your website to improve your rankings.
High-quality backlinks
Social media marketing
Influencer outreach
Online reviews
- Brand mention
3. TECHNICAL SEO
Technical SEO involves optimizing your website’s infrastructure so search engines can crawl and index it effectively.
Website speed
Mobile-friendliness
Secure connection (HTTPS)
XML sitemaps
Structured data (schema markup)
Fixing crawl errors